There is nothing called "CORPORATE CULTURE"

Nowadays you all must have been increasingly hearing this word "CORPORATE CULTURE". There are more and more theories being made about how to live and follow a corporate culture. A whole new field of study has emerged out of this i.e.corporate culture. People are asked to learn the corporate way of life. We,the unfortunate students are major victims of this so called "corporate culture". We are always taught in our classes to do this, do that, stretch yourselves and learn to take pressure and blah blah blah...In the name of corporate culture people are unneccesarily being forced to face unrealistic pressures and situations.
Yesterday night I was just thinking about this "corporate culture" and i came out with surprising opinion regarding this corporate culture. As per me there is nothing called corporate culture. It just doesn't exist. After recession since companies were forced to cut their human resources, they removed people by saying that they were not fitting their culture. The jobs for freshers were also drying up. So, the HR managers of companies began to discard the freshers on the basis of their suitability to fit to corporate culture.
What I found is that for being successful you need to be as simple as possible. Nowadays the most selling thing is the simplicity.It is the most desired quality in any individual nowadays.It is with simplicity only that you can connect with the laymen. Companies are following simplicity even in their advertising campaigns also.Take example of any successful brand like Fevicol,Nirma,Pepsi etc.All of them insist on just a simple fact "sidhi baat no bakvaas" i.e. simplicity. It just strikes the chords.You can't win people by making things complex, you need to keep it as simple as possible for attracting masses. Jargons are good but only for understanding. In real life it is the simplicity that matters.
The blind run by companies towards cost cutting is another example.It is nothing but just a switch to simplicity.The measures adopted by the companies show that they are just moving towards simple processes by leaving complex ones.
At last the most sought after word during recession i.e."INNOVATION" is also a move to simplicity only. By innovating new ways of accomplishing tasks that are fast and cheaper, the companies were just simplifying the processes.
So for succeeding in professional career you need to have a simple mindset and way of thinking.If you have this then it is definite that you will attain heights.Kabhi socha hai???